It seems like so much work has already gone into the development of the Coolerator, but the reality is that the hardest work hasn't even begun.
The past month our energy has been devoted to branding and developing a prototype that we can take to the public. Extensive research on coolers, testing different magnets, understanding current and past patents and trademarks-- all necessary for development, but not the type of glamour that gets people hyped for our product.
Yesterday we opened the flood gates of social media to begin establishing relationships with the public. It is our goal to have a prototype ready by October to showcase at Oktoberfests in our area. Depending on the success we see from those events, we will decide on a launch date for our crowdfunding campaign.
More to come!