Less than two weeks before Bikes, Blues, & BBQs we decided that it was time to show the public what we've been working on. We ordered 20,000 stickers, created 8 prototypes, and gathered a small team of knowledgeable people to help explain the Coolerator to the eager public.
4 (very hot) days later, we had our first data from this nose-dive into the public eye, and here is what we learned:
- This is definitely a product that requires a bit of explanation.
- Everyone from the whiskey drinker to the craft beer guy loves the idea.
- We ordered way too many Coolerator stickers.
We made a few changes, one including the shank options. Originally, we had decided to offer short vs. long shank options (the longer option used to accommodate thick-walled marine coolers) for our DIY Coolerator Kit, but we have since decided that all DIY Coolerator Kits will be sold with the longer shank. The second change we made was cutting out the magnets all-together due to safety issues with adhesives and the possibility of causing corrosion inside the cooler. This may be a feature we re-introduce later after further testing, but our current magnet options do not add any convenience and add an unnecessary cost. We have also adjusted pricing since the launch, taking our lowest costing option down from $200 to $165.
The first units from the launch were shipped out last Friday. Our DIY Coolerator Kit seems to be the most popular option, so far. This month we will be working on ramping up product photos and redesigning the website. We are also working on getting a branded tap handle for the DIY Coolerator Kits, which we are very excited about!
More to come,